Sports Management & Administration Degree Programs in Kansas


There has never been a better time to think about earning a degree in sports management from one of Kansas’ accredited degree programs, given the worldwide boom in interest in these professions. There are numerous programs available. Students can prepare for entry-level careers in the business with a bachelor’s degree in sport management. You could focus on event planning, facility management, sports and athletics law, and brand management. With this degree, you may work as a sports agent, public relations specialist, sports data analyst, or facilities manager. A master’s degree, on the other hand, will help you hone your business management abilities while focusing on the sports and leisure industry. The core curriculum includes topics in finance, marketing, accounting, statistics, and operations that are related to business. In larger sports organizations, earning this degree may open the door to higher-paying positions like marketing manager or athletic director. Finally, obtaining a Ph.D. will provide you the ability to write an original dissertation. For this program, your research might, for example, examine the relationship between gender and sports. Two further potential research subjects relate to the economics of the sports industry or the social implications of sports. If a career in academia speaks to you, think about pursuing a Ph.D. in sport management. In the realm of sports and recreation, those with doctoral degrees in sport management usually go on to work as professors, researchers, urban planners, and economists.

What Will I Learn in A Sports Management Program or Sports Administration Program?

Curriculum and Example Courses

Although specific course prerequisites and electives can vary between different schools and programs, the following are examples of sports management courses that students can anticipate taking:

Introduction to Sports Management: The sports industry, including its various sectors, organizational structure, significant issues, and potential opportunities, is thoroughly covered in this course.

Sports Analytics: Both on and off the field, data is crucial in the world of sports and entertainment. Hence, as part of your sport management degree, you can expect taking a sports analytics course. The principles of data analysis as well as how to use that analysis in a commercial setting are covered in this course. Also, students study how to use modeling and data tools to enhance marketing success.

Sports Tourism: Sports tourism is the practice of traveling to see or take part in a sporting event. The basics of running and managing athletic events that interest tourists are covered in a sports tourism class. Classes on sports tourism address topics such event creation, location selection, marketing, legal issues, and the history of the sector. They will also examine how sports affect social cohesion and economic growth.

Degree Timelines

Program levels and the particular requirements of the university can affect how long a sports management program lasts. The following broad timelines apply to the most common sports management programs:

Bachelor’s Degree: If a student enrolls full-time and completes the necessary number of courses each semester, they can normally finish a bachelor’s degree in sports management in four years. It is possible to shorten the duration by choosing an accelerated track or summer courses offered by some programs.

Master’s Degree: A master’s degree in sports management can be finished in one to two years. Certain schools could need a thesis or capstone project, which could extend the timeframe by one or two more semesters.

Doctoral Degree: A doctorate in sports management typically takes three to five years to complete and may include coursework, research, and a dissertation.

Difference Between Sports Management & Sports Marketing

Sports management is focused on the overall administration and management of sporting organizations, whereas sports marketing is concerned with the promotion and sale of sporting goods and services. The goal of sports management is to increase the efficiency and profitability of sports organizations, whereas the primary objective of sports marketing is to generate revenue through sponsorships, branding, and other promotional efforts.

What Are The Standard Entrance Requirements to Enroll?

The specific entrance requirements for each school and program may differ. To be eligible for a sports management program, students must have a high school diploma, official transcripts, and a GPA. Some programs require standardized test results, such as the SAT or ACT. A personal statement and letters of recommendation may be required in addition. If you want to pursue a master’s degree, you must first have a bachelor’s degree from an accredited university, and then you must first earn a master’s degree from an accredited university in order to advance your career and earn a Ph.D.

School NameCityStateProgram LevelProgram NameProgram URL
University of Saint MaryLeavenworthKansasBachelorBachelor of Science in Exercise ScienceClick Here
Baker UniversityBaldwin CityKansasBachelorBachelor of Sports AdministrationClick Here
Bethany CollegeLindsborgKansasBachelorB.A. in Sports ManagementClick Here
Central Christian CollegeMcPhersonKansasBachelorOnline Bachelors in Sport ManagementClick Here
Emporia State UniversityEMPORIAKansasBachelorB.S. in Sport Leadership & RecreationClick Here
MidAmerica Nazarene UniversityOlatheKansasBachelorBachelor's in Sports ManagementClick Here
Southwestern CollegeWinfieldKansasBachelorB.S. in Sport ManagementClick Here
Sterling CollegeSterlingKansasBachelorOnline Bachelor’s degree in Sports ManagementClick Here
Sterling CollegeSterlingKansasBachelorBachelor in Sports ManagementClick Here
Tabor CollegeHillsboroKansasBachelorBachelors in Sport ManagementClick Here
University of KansasLawrenceKansasBachelorBachelor's in Sport ManagementClick Here
University of Saint MaryLeavenworthKansasBachelorBachelor's in Sport ManagementClick Here
Washburn UniversityTopekaKansasBachelorB.A. in Sport ManagementClick Here
Wichita State UniversityWichitaKansasBachelorBachelor of Arts, Sport ManagementClick Here
Wichita State UniversityWichitaKansasBachelorBachelor's in Sport ManagementClick Here
Sterling CollegeSterlingKansasMaster'sOnline Masters in Sport MinistryClick Here
Sterling CollegeSterlingKansasMaster'sMasters in Sport MinistryClick Here
University of KansasLawrenceKansasDoctorateDr. of Philosophy - emphasis in Sports StudiesClick Here
University of KansasLawrenceKansasMaster'sM.S. in Education with Major in Physical Education - Sport StudiesClick Here
University of Kansas OnlineLawrenceKansasMaster'sOnline Online Master's in Sport ManagementClick Here
Wichita State UniversityWichitaKansasMaster'sMaster of Education, Sport ManagementClick Here
Wichita State UniversityWichitaKansasMaster'sMaster's in Sport ManagementClick Here
Kansas City Kansas Community CollegeKansas CityKansasBachelorPre-Sports Management - Associate in ArtsClick Here
Kansas Wesleyan UniversitySalinaKansasBachelorBachelor of Arts (B.A.) DegreeClick Here
University of Saint MaryLeavenworthKansasBachelorBachelor of Science in Exercise ScienceClick Here

University of Kansas

Bachelor of Science in Sport Management
Delivery Method:
Credits Required: 120 Credits Hours

Through nine core courses and an 18-semester hour minor in business, psychology, or journalism, this program builds on general education and introductory courses. Sport sociology, sport ethics, sport facilities and event management, sport law, sport fundraising and sponsorship, sport finance and economics, sport communication, sport marketing, and personnel management are all courses that students take. The culminating experience is a semester-long internship in a sport management field chosen by the students. Graduates of this program are prepared for entry-level positions in intercollegiate athletics, professional sports, recreational programs, and the fitness industry. Incoming freshmen with sport management declared as their major will be admitted to the program if they meet one of the following criteria: a) Minimum score of 24 (ACT) or 1160 (SAT) AND minimum of 3.0 high school GPA b) Minimum 3.5 high school GPA c) Minimum score of 28 (ACT).

Master of Science in Education in Health, Sport, and Exercise Science – Sport Management Specialization
Delivery Method:
On-Campus, Online
Credits Required: 30-36 Credit Hours

Because the sport industry offers such a wide range of opportunities, this master’s degree employs a dynamic interdisciplinary curriculum that emphasizes business communication skills alongside networking and industry engagement, so you’ll be prepared to advance in or break into a variety of professional roles after graduation. Some courses students will take are Ethics in the Sports Industry, Organizational Behavior in Sport, and Socio-Cultural Dimensions of Sport. For this master’s degree, the following materials must be submitted: 1 official transcript of all previous undergraduate and graduate credit, a personal statement, 3 letters of recommendation, and a CV or resume.

Doctor of Philosophy in Health, Sport, and Exercise Science – Sport Management Specialization
Delivery Method:
Credits Required: 90 Credit Hours

This program trains students for careers as university academics, instructors, and researchers. Students enrolled full-time in the Ph.D. program typically earn the degree in three years. Professionals in the sector are also invited to enroll part-time and earn the degree over a longer period of time through the program. Doctoral students have the opportunity to take part in ongoing research projects at the Amateur Sport Research Center. Candidates must have completed a master’s degree with a 3.5 GPA in order to be accepted into this program.


Kansas State University

Sports Performance Coaching Certificate
Delivery Method:
Credits Required: 12 Credit Hours

Students who plan to coach at the high school level after graduation are eligible for the coaching certificate. The Kansas State High School Activities Association accepts the coaching certificate from K-State College of Education as a substitute for the American Coaching Effectiveness Program, which is currently offered through the KSHSAA educational program. Principles of Coaching Credits, Coaching and Officiating Methodology Credits, Supervised Practicum for Athletic Coaches Credits, and Care and Prevention of Athletic Injuries Credits make up the coursework.


Kansas Wesleyan University

Bachelor of Arts in Sports Management
Delivery Method:
Credits Required: 120 Credit Hours

As part of their studies, sports management students learn to plan, execute, and manage diverse athletic, sport, and health-oriented initiatives. They have the option to pursue minors in areas such as athletic coaching, health, exercise science, communication, and journalism. This comprehensive training prepares them to pursue careers in a variety of settings, including professional sports programs, community centers, local recreation departments, health and fitness clubs, and camps. Sample courses in this program include Sports Law, Sports Management and Human Resource Development, and Sports Psychology. To be eligible for admission, applicants are required to have a minimum grade point average (GPA) of 2.75 on a 4.0 scale. Alternatively, an applicant with a GPA of 2.5 and an ACT score of 18 or higher (or equivalent), or an average GED score of 550 or above, may also be considered for admission.

Master of Business Administration with Sports Management Emphasis
Delivery Method:
Online, On-Campus
Credits Required: 30 Credit Hours

This MBA degree is ideal for professionals seeking a flexible, affordable program to help them advance in their careers. The Sports Management concentration can serve as a springboard into the highly competitive world of sports, whether in business, media, or elsewhere. Required coursework include Sports Communication and Public Relations and Contemporary Issues in Sports Management. An applicant must have a bachelor’s degree from an accredited institution and an overall undergraduate GPA of at least 3.0 to be admitted (4.0 scale).


Career & Salary Opportunities in Sports Management & Administration in Kansas

Kansas can be a good place for sports management graduates to work because the state is home to numerous sports organizations, universities, and recreation departments. Furthermore, the University of Kansas and Kansas State University have strong sports management programs and can offer graduates job opportunities or networking connections.

Take a look at these job examples:

  • Sports agent: A sports agent is a professional who represents and negotiates on behalf of athletes, coaches, and other sports personalities. The job entails managing communication and negotiation with teams, sponsors, and other organizations in order to secure the best contracts and financial deals for their clients.
  • Athletic director: An athletic director is in charge of overseeing the overall athletic programs and activities of a school or organization. Overseeing budgets and finances, managing staff, scheduling and managing events, ensuring compliance with regulations and rules, and providing support and resources to student-athletes are all part of the job.
  • Sports data analyst: A sports analyst is a professional who analyzes data and conducts research to provide insights and recommendations on sports performance, strategy, and outcomes. Analyzing statistical data, evaluating the performance of athletes and teams, identifying trends and patterns, and making predictions based on the data are all part of the job.