Sports Management & Administration Degree Programs in Missouri


Even if you are unable to become a professional athlete, you can channel your passion for sports into a financially and deeply rewarding management career. Majoring in sports management is usually the best way to develop the necessary business and leadership skills to work in the industry.

There are numerous accredited sports management degree programs in Missouri to choose from at the undergraduate and graduate levels. Bachelor’s degrees are the most common in the field, and they provide you with an in-depth understanding of sports management by studying both business and sports-related topics. Sports law, business law, sports marketing, accounting, economics, psychology, public speaking, communications, sports analytics, negotiation, advertising, facility management, and financial planning are all required courses. Bachelor’s degree holders are hired by sports teams, leagues, athletic departments, and facilities for positions such as coach, sports agent, sports marketing manager, public relations specialist, sports data analyst, and facilities manager. Following that are master’s degrees, which will provide you with advanced knowledge of business and sports through the study of topics like marketing, ethics, leadership, and conflict resolution. Core classes include statistics, management, corporate finance, information systems, contract negotiation, and sports psychology. Graduate-level sports management professionals are employed in every area of sports including teams, athletics departments, agencies, and sports facilities as a marketing manager or athletics director. Finally, if you want to work as a sports league director, a university professor, a sports research analyst, or in other top management and administrative positions, you can pursue a doctorate.

Whatever your goal, obtaining the necessary knowledge and skills from accredited sports management degree programs in Missouri will undoubtedly be advantageous.

What Will I Learn in A Sports Management Program or Sports Administration Program?

Degree Timelines

The average duration of a sports management study program is:

  • Bachelor’s degrees: 4 years
  • Master’s degrees: 1-2 years

Curriculum and Example Courses

Specific courses differ depending on the school. The following are some typical classes that students may take in a sports management program.

Leadership in Sport: Learners study management, communication, and problem-solving strategies for directing sports facilities and programs. The course focuses on leadership skills and assists students in identifying management positions in the sports industry.

– Facility and Event Management: Students are taught the basics of event planning and facility management for sports organizations. The course delves into developing a marketing strategy, branding and licensing, promotion and sales, and sponsorship and endorsement.

– Sports Economics and Finance: This course examines the economic and financial metrics used by the sports industry. In the for-profit and nonprofit sectors, topics include sponsorships, public financing, naming rights, and television rights.

Difference Between Sports Management & Marketing

Here are some of the most significant distinctions between sports management and marketing. Sports management is concerned with maximizing a team’s performance during a game or competition, whereas sports marketing is concerned with promoting the sport to fans and the general public. The goal of sports management is frequently improved team or athlete performance, whereas the goal of sports marketing is usually improved fan engagement.

What Are The Standard Entrance Requirements to Enroll?

The requirements for applying for a sport management degree vary depending on the degree you want to pursue. Before you can enter a bachelor’s program, you must have a high school diploma and a high GPA. You may also be asked to provide SAT or ACT scores. A bachelor’s degree from an accredited institution is required to apply for a master’s degree. GPAs of at least 3.0, as well as strong GRE scores, are almost certainly required. You may also be required to submit an essay and letters of recommendation.

School NameCityStateProgram LevelProgram NameProgram URL
Lindenwood UniversitySaint CharlesMissouriMaster'sOnline MS in Health ScienceClick Here
University of Central MissouriWarrensburgmissouriBachelorSport Management, BSClick Here
Southeast Missouri State UniversityCape GirardeauMissouriBachelorSport Management, BSClick Here
Lindenwood UniversitySt CharlesMissouriMasterOnline MS in Health ScienceClick Here
Central Methodist UniversityFayetteMissouriBachelorBachelor's in Sports ManagementClick Here
Culver-Stockton CollegeCantonMissouriBachelorB.S. in Sport ManagementClick Here
Evangel UniversitySpringfieldMissouriBachelorBachelors in Recreation and Sport ManagementClick Here
Fontbonne UniversitySaint LouisMissouriBachelorB.S. in Sports ManagementClick Here
Lindenwood UniversitySaint CharlesMissouriBachelorB.A. in Sport ManagementClick Here
Maryville UniversityLouisMissouriBachelorB.S. in Sport Business ManagementClick Here
Missouri Baptist UniversitySaint LouisMissouriBachelorOnline Bachelor's in Sport ManagementClick Here
Missouri State UniversitySaint LouisMissouriBachelorOnline B.A. in Recreation, Sport, & Park AdministrationClick Here
Missouri State UniversitySpringfieldMissouriBachelorB.A. in Recreation, Sport, & Park AdministrationClick Here
Rockhurst UniversityKansas CityMissouriBachelorB.S. in Sport ManagementClick Here
Rockhurst UniversityKansas CityMissouriBachelorSport Management MinorClick Here
St. Louis University - John Cook School of BusinessSaint LouisMissouriBachelorB.S. in Business Administration - Sports BusinessClick Here
University of MissouriColumbiaMissouriBachelorB.S. in Parks, Recreation and Tourism with an emphasis in Sport ManagementClick Here
Webster UniversitySaint LouisMissouriBachelorBachelors in Sport & Entertainment ManagementClick Here
William Woods UniversityFultonMissouriBachelorBachelor of Science in Sports ManagementClick Here
Lindenwood UniversitySaint CharlesMissouriMasterM.A. in Sport ManagementClick Here
Maryville UniversityLouisMissouriMasterMaster's of Business AdministrationClick Here
Missouri Baptist UniversitySaint LouisMissouriMasterOnline M.S. in Sport ManagementClick Here
Missouri Baptist UniversitySaint LouisMissouriMasterM.S. in Sport ManagementClick Here
Missouri State UniversitySpringfieldMissouriMasterOnline Certificate in Sports ManagementClick Here
Missouri State UniversitySpringfieldMissouriMasterOnline M.S. Administrative Studies - Sport ManagementClick Here
University of Central MissouriWarrensburgMissouriMasterOnline M.S. in Sport ManagementClick Here
University of Central MissouriWarrensburgMissouriMasterM.S. in Sport ManagementClick Here

Missouri State University

Bachelor of Science in Recreation, Sport, and Park Administration
Delivery Method:
Credits Required: 120 Credit Hours

Students in this program have the option of focusing on Health and Wellness Promotion, Parks and Outdoor Recreation, Recreation Management, or Sport Administration. Students who choose the Sport Administration track will be prepared for leadership positions in the administration of athletic programs, athletic teams, competitive sport camps and clinics, facilities and leagues; management of various sport entities, such as Olympic training sites, municipal league programs, youth sport agencies, tournament management, sport administration and marketing, special event planning, retail sports industries, and coaching at the college or higher level. This concentration offers both comprehensive and non-completion degrees. You can select the one that best meets your needs. If you have a high school cumulative GPA of 3.00 or higher, you are guaranteed admission, which eliminates the need for an ACT or SAT test score.


University of Missouri

BS in Parks, Recreation and Sport with Emphasis in Sport Management
Delivery Method:
Credits Required: 120-121 Credit Hours

This program focuses on the business of sports and recreation. Governance and policy in sport and leisure, sport economics and finance, sport business, and legal aspects of sport are all areas of study. Sport brand manager, marketing manager, athletic director, sport agent, media relations director, and ticket sales representative are all possible careers. To be admitted, you must either 1) complete the 17 specific high school courses with good grades and earn the minimum test score, or 2) complete the 17 specific high school courses with good grades, choose a test-optional review, and complete the required short essay questions.


University of Central Missouri

Bachelor of Science in Sport Management
Delivery Method:
Credits Required: 120 Credit Hours

Students in this program gain the knowledge and skills required to lead an athletic team or sports organization through activities both inside and outside of the classroom. Introduction to Sport Management, in which students gain a comprehensive understanding of concepts, organizational structures, and common practices in the sports industry, and Applied Sport Marketing, in which students concentrate on core theories and develop marketing strategies for professional projects such as marketing consulting for sport organizations, athlete brand development, and sport event case studies, are among the courses offered.Students applying to UCM with a 2.75 GPA or higher will be admitted without submitting an ACT or SAT test score.

Master of Science in Sport Management
Delivery Method:
Credits Required: 30-33 Credit Hours

This program will help students improve their critical thinking, management, communication, and research skills as they investigate how other disciplines intersect with sports. Statistics in Sport Management, Organizational Leadership in Athletics and Sports, and Introduction to Research in Sport Management are among the courses offered. Admission requires a minimum undergraduate grade point average of 2.75/4.00. When a student chooses the internship option, a total of 33 hours are required to graduate. A total of 30 hours are required when a student chooses the thesis option.


Missouri Baptist University

Bachelor of Science or Bachelor of Professional Studies (Sport Management Major)
Delivery Method: Online, On-Campus
Credits Required: 120 Credit Hours

This program is intended to help students develop skills in organizing, administering, and facilitating sport programs at the corporate, agency, professional, and amateur levels. There are opportunities to develop knowledge and skills related to the performance of these functions. Introduction to Sport Management, Tournament and Event Management, Communication in Sport, Governance and Leadership in Sport, Sport Sociology, and Sport Marketing are among the required courses. Admission requires a composite ACT score of 21 or higher.

Master of Science in Sport Management
Delivery Method:
Online, On-Campus
Credits Required: 31 Credit Hours

This program prepares students to manage in a variety of sport-related enterprises, such as interscholastic athletics, intercollegiate athletics, amateur and professional sports, sport-marketing firms, special-event management, and facility management. Students can also grow professionally and think creatively by participating in projects, internships, research, and hands-on problem solving. Sport Law, Advanced Sport Marketing, Sport Finance, Sport Public Relations, Leadership and Management in Sport, and Sport Psychology are all required courses.


Lindenwood University

Bachelor of Arts in Sport Management
Delivery Method:
Online, On-Campus
Credits Required: 120 Credit Hours

This program provides students with a core business degree while also allowing them to apply core business theories such as economics, marketing, finance, and accounting to the expanding world of sport and recreation. A sport management degree prepares graduates for careers in any sector of the sport industry, including sport and sport-related product sales, event management, facility management, intercollegiate athletics, youth and high school sports, professional sport, and sport marketing. Orientation to sport management, sport marketing and promotion, event management, sport law, and many other topics are covered. Admission requires high school transcripts as well as ACT or SAT scores.


Career & Salary Opportunities in Sports Management & Administration in Missouri

There are several reasons why Missouri is an excellent place to pursue a degree in sports. Several professional sports teams call Missouri home, including the St. Louis Cardinals, Kansas City Royals, Kansas City Chiefs, St. Louis Rams, and St. Louis Blues. In addition, 24 minor league sports teams compete in sports ranging from rugby and soccer to ice hockey and tennis. 

Because quality experiential learning opportunities outside of the classroom are an important part of any education, having access to so many teams in the area provides plenty of opportunities for research and real-world experience. The following are some of the career paths that a sport management degree will prepare you for.

Athletic Coach: Athletes are taught, mentored, and trained by coaches in both professional and recreational settings. A coach is in charge of preparing athletes for games, developing drills and team-building exercises, forming in-game strategy, and assisting athletes in their individual and collective improvement for the betterment of the team.

Sport Marketer: Sports marketers promote sporting events and organizations such as the Olympics and the National Football League. They may also promote specific high-profile athletes. In general, sports marketers strive to tell a story that both promotes their respective organizations and sports in general.

Game Day or Event Coordinator: Game day or event coordinators help with sporting event logistics on the day of the event. This includes overseeing and managing all parties involved in sporting events, from vendors to athletes to media reporters.