Sports Management & Administration Degree Programs in New York


Even if you are unable to start a career as a professional athlete, you can still use your love of sports to establish a managerial career that will be both financially and personally fulfilling. Usually, majoring in sports management is the ideal approach to gaining the leadership and management abilities required for employment in the field.

With so many options, narrowing down sports management degree programs from accredited universities in New York can be difficult. It is however doable! Bachelor’s degrees are the most common in the field, and they provide an in-depth understanding of sports management through the study of both business and sports-related topics. Courses in sports law, sports marketing, economics, psychology, public speaking, communications, sports analytics, advertising, facility management, and financial planning are all necessary. Sports teams, leagues, and athletic departments hire bachelor’s degree holders for jobs including coach, sports agent, sports marketing manager, public relations specialist, sports data analyst, and facilities manager. 

The next step up is a master’s degree, which will give you in-depth knowledge of both business and sports through the study of subjects like marketing, ethics, leadership, and conflict resolution. Statistics, management, corporate finance, information systems, contract negotiation, and sports psychology are among the required courses. Graduate-level sports management professionals work as marketing managers or athletics directors for teams, athletics departments, agencies, and sporting facilities. Finally, you can seek a Ph.D. if you wish to work as the director of a sports league, a university professor, a sports research analyst, or in other top management and administrative roles.

With a wide range of potential jobs available for graduates of sports management programs, finding a well-regarded school with a strong curriculum can mean the difference between success and failure. So, if you’re a sports fan looking for an exciting business career, now is a great time to get your sports management degree from one of these accredited New York universities.

What Will I Learn in A Sports Management Program or Sports Administration Program?

Degree Timelines

A study program in sports management often lasts for:

  • Bachelor’s degrees: 4 years
  • Master’s degrees: 1-2 years

Curriculum and Example Courses

Specific courses vary according to the school. However, the main courses you might anticipate taking in a sport management program are listed below.

Business Communications: These courses assist students in honing their business communication skills. Students learn how to conduct one-on-one meetings, speak effectively on the spot, and write convincing business documents.

Principles of Marketing: This course looks at how to identify and serve a specific audience. Students learn to define and explain basic marketing terms, as well as how to calculate and analyze marketing metrics. Topics covered will also include branding and product development, campaign development, market research, and social media marketing.

Sports Analytics: Data is crucial in the world of sports and recreation, both on and off the field. This course covers the fundamentals of data analysis as well as how to apply that analysis in a business setting. Students also learn how to improve marketing performance by leveraging data and modeling techniques.

Difference Between Sports Management & Sports Marketing

Here are some of the key differences between sports management and sports marketing. Sports management focuses on improving a team’s performance during a game or competition, whereas sports marketing focuses on promoting the sport to fans and the general public. Sports management frequently seeks to improve team or athlete performance, whereas sports marketing seeks to increase fan engagement.

What Are The Standard Entrance Requirements to Enroll?

The application requirements for a sport management degree vary depending on the degree you want to pursue. A high school diploma and a high GPA are required for admission to a bachelor’s program. You may be asked to provide SAT or ACT scores as well. To apply for a master’s degree, you must have a bachelor’s degree from an accredited institution. GPAs of at least 3.0 are almost certainly required, as are high GRE scores. An essay and letters of recommendation may also be required.

School NameCityStateProgram LevelProgram NameProgram URL
Alfred State - SUNY College of TechnologyAlfredNew YorkBachelorsBachelors in Business Administration for Sport ManagementClick Here
College at Brockport, State University of New YorkBrockportNew YorkBachelorsBachelor's in Sport ManagementClick Here
College of Saint RoseAlbanyNew YorkBachelorsBachelor's in School of Business with an emphasis in Sport ManagementClick Here
Daemen CollegeAmherstNew YorkBachelorsBusiness Administration - emphasis in Sport ManagementClick Here
Dowling CollegeOakdaleNew YorkBachelorsOnline B.S. in Sport ManagementClick Here
Farmingdale State CollegeFarmingdaleNew YorkBachelorsB.S. in Sport ManagementClick Here
Ithaca CollegeIthacaNew YorkBachelorsB.B.A. in Sport ManagementClick Here
Keuka CollegeKeuka ParkNew YorkBachelorsB.S. in Management -Concentration on Sport ManagementClick Here
Long Island UniversityBrookvilleNew YorkBachelorsB.S. Sport ManagementClick Here
Manhattanville CollegePurchaseNew YorkBachelorsB.A. in Sport StudiesClick Here
Medaille CollegeBuffaloNew YorkBachelorsBachelor's in Sport ManagementClick Here
Mercy CollegeDobbs FerryNew YorkBachelorsB.S.B.A. with a concentration in Sport ManagementClick Here
Mount Saint Mary CollegeNewburghNew YorkBachelorsB.S. in Business Management and Administration with an concentration in Sports ManagementClick Here
Niagara UniversityNiagara UniversityNew YorkBachelorsB.S. in Sport ManagementClick Here
Tisch InNYU School of Professional Studies stitute for Sports Management, Media, and BusinessNew YorkNew YorkBachelorsBS in Sports ManagementClick Here
Paul Smiths CollegePaul SmithsNew YorkBachelorsBachelor's in Management with an concentration in Sport ManagementClick Here
Saint John Fisher CollegeRochesterNew YorkBachelorsBachelor of Science, Sport ManagementClick Here
St. Johns UniversityQueensNew YorkBachelorsB.Sc. in Sport ManagementClick Here
St. Thomas Aquinas CollegeSparkillNew YorkBachelorsBachelor's in Sport ManagementClick Here
State University of New York, CantonCantonNew YorkBachelorsBBA in Sport ManagementClick Here
SUNY at FredoniaFredoniaNew YorkBachelorsBachelor of Science in Sport ManagementClick Here
SUNY CortlandCortlandNew YorkBachelorsOnline Bachelor's in Sport ManagementClick Here
SUNY CortlandCortlandNew YorkBachelorsBachelor's in Sport ManagementClick Here
SUNY DelhiDelhiNew YorkBachelorsB.B.A. in Recreation and Sport Facility ManagementClick Here
Syracuse UniversitySyracuseNew YorkBachelorsBachelor of Science in Sport Management or Sport AnalyticsClick Here
College at Brockport, State University of New YorkBrockportNew YorkMastersMaster's in Athletic AdministrationClick Here
Dowling CollegeOakdaleNew YorkMastersOnline Masters in Sport Management
Manhattanville CollegePurchaseNew YorkMastersM.S. in Sport Business ManagementClick Here
Niagara UniversityLewistonNew YorkMastersM.S. in Sport ManagementClick Here
St. Johns UniversityQueensNew YorkMastersM.P.S. in Sport ManagementClick Here
SUNY CortlandCortlandNew YorkMastersOnline M.S. in International Sport ManagementClick Here
SUNY CortlandCortlandNew YorkMastersOnline M.S. in Sport ManagementClick Here
SUNY CortlandCortlandNew YorkMastersM.S. in Sport ManagementClick Here
Syracuse UniversitySyracuseNew YorkMastersMaster of Science in Sport Venue and Event ManagementClick Here
Utica UniversityUticaNew YorkBachelorOnline BS in Health SciencesClick Here

Syracuse University

Sport Management, BS
Delivery Method:
Credits Required: 125 Credit Hours

The curriculum combines department-specific courses with professional electives and liberal arts requirements, preparing students for a career in sport management or graduate school. Business, marketing, management, communications, economics, technology, sponsorship, market research, societal influences and impacts, event planning, and law are all covered in the coursework. Students must pursue a minor, which allows them to tailor their studies to their professional interests. Students gain valuable industry experience through the required 12-credit capstone.

Sport Venue and Event Management M.S.
Delivery Method:
Credits Required: 36 Credit Hours

The program is designed to give students the educational knowledge, skill development, and sport industry experience they need to excel in the specialized field of managing multi-purpose sport venues and associated event planning opportunities. Sport finance, accounting, and budgeting; sport event and hospitality management; organizational theory; facilities and venue management; communications; and event planning operations and management will be the focus of instruction. The goal is to prepare graduates to think conceptually and analytically, as well as to apply principles in real-world situations. An undergraduate degree with a minimum cumulative 3.0 GPA, official transcripts, three letters of recommendation, a resume and personal statement, and GRE scores are required for admission to this program.


SUNY Cortland

Bachelor of Science or Bachelor of Arts in Sport Management
Delivery Method:
Credits Required: 121 Credit Hours

This program provides students with the formal educational foundation as well as the practical experiences required to pursue a career in the highly competitive sports industry. Foundations of Sport Management, Ethical Issues in Sport, Sport Media Management, Information Technology in Sport, Sport Marketing, Sport Law, and Strategic Management of Sport Organizations are all required courses. To be considered for a major in sport management, students must have a minimum cumulative grade point average of 2.25.

Master of Science in Sport Management
Delivery Method:
Online, On-Campus
Credits Required: 30 Credit Hours

You can pursue this degree in a variety of ways, including full-time, part-time, or online. Fieldwork in specialties such as collegiate sport, professional sport (major and minor league), national sport committees, North American sport governing bodies, full-service sport marketing agencies, and event management firms are all available. Organizational Behavior and Leadership in Sport Business, Business and Finance of Sport, Sport Marketing, and Strategic Management are all required courses. Admission requires a minimum overall undergraduate grade point average of 2.8 on a scale of 4.0 or equivalent.


St. John’s University

Sport Management, Bachelor of Science
Delivery Method:
Credits Required: 120 Credit Hours

This program is designed to prepare students for successful and challenging careers in sport and recreation management. It focuses on applying business principles to the industry while drawing on ongoing relationships to provide internship opportunities at well-known sports organizations such as Madison Square Garden, NBCUniversal, the Brooklyn Nets, and others. The sport management program’s goal is to equip graduates to manage a wide range of diverse responsibilities in the sport business at the professional, collegiate, secondary school, and community levels, both globally and nationally. Integrating academic theory with an internship program provides students with the skills and practical experience required for successful sport program administration.

Sport Management, Master of Professional Studies
Delivery Method:
Credits Required: 36 Credit Hours

The program’s objective is to prepare students to be well-educated, ethical, and highly competent leaders in the global sports industry. This is accomplished by providing students with the theoretical and practical knowledge necessary to be successful leaders; developing a curriculum that is consistent with current principles and practices of professionals in the academic and sports marketplace communities; and delivering instruction that is relevant, effective, and stimulating to learning. Core courses include Strategic Sport Management, Strategic Sport Communication, Philosophy, Principles, and Leadership in Sport, Ethical and Legal Aspects of Sport, and Financial Perspectives in Sport. To be considered for admission, applicants must have a baccalaureate degree from a regionally accredited college or university, two letters of recommendation, an essay, and a CV/Resume.


St. Joseph’s University

Recreation Sports and Park Administration, B.S.
Delivery Method:
Credits Required: 45 Credit Hours

Students in this program graduate with a varied range of skills, ready to create innovative consumer programs and oversee administrative functions such as facilities management and day-to-day operations. It is intended to prepare students to manage sports and recreation programs for a wide range of demographics. Foundations of Leisure Services, Program Planning and Leadership Skills, Therapeutic Recreation for Individuals with Disabilities, Leisure Education, and Recreation, Sports, and Park Administration Internship are all required courses. Admission requires a high school diploma.


Niagara University

Sport Management, B.S.
Delivery Method:
Credits Required: 121 Credit Hours

Sport Management and Recreation, Sport & Recreation Policy and Governance, Financial Aspects of Sport/Recreation, and Organizational Behavior in Sport are all required courses in this degree. Students have the option of concentrating on either sport operations or revenue management. Admission requires an official high school transcript, evidence of past performance and conduct, and recommendations from teachers, counselors, or organizational leaders, although SAT or ACT results are optional.

Sport Management, M.S.
Delivery Method:
Credits Required: 39 Credit Hours

This degree requires courses in Technology & Information Management, Issues & Ethics, Research Methods, External Relations, Event & Facility Management, Financial Management in Sport/Recreation, and Structure & Function of Sport/Recreation. Students may be required to take some foundation courses in Niagara’s College of Business Administration, depending on their undergraduate record.


Career & Salary Opportunities in Sports Management & Administration in New York

According to the Bureau of Labor Statistics, New York has more than double the number of jobs per capita in Arts, Design, Entertainment, Sports, and Media than the national average of 1.3 percent. The state has one of the world’s largest and most diverse economies, as well as one of the highest concentrations of health-conscious people in the country, making it a perfect location to pursue a degree and a career in sports, health, and wellness. Teams like the Buffalo Bills, New York Giants, New York Jets, New York Knicks, New York Yankees, New York Islanders and Brooklyn Nets are located here. There are indeed numerous job prospects in outdoor sports and leisure activities, as well as a big number of prestigious colleges and universities with nationally renowned athletic departments. Albany and Buffalo provide extra chances in professional, semi-professional, and collegiate sports.

If you prefer basketball over other sports, you can visit the Harlem Globetrotters’ careers page. They are looking for exceptional people to help enhance the brand and emotionally connect with the next generation of fans. Working with the team provides you with free entrance to their live events, and not just for you; they also provide complimentary tickets for your loved ones. You can also acquire your degree without incurring debt because the team provides 100% free tuition beginning on the first day of employment. These are just a few of the many perks and advantages available to employees.